The International Towers Sydney, designed by globally acclaimed architects Rogers Stirk Harbour + Partners, are three iconic towers at the centre of Barangaroo, the largest and highest-profile Sydney development in over a century. I was part of the Frost Collective team that delivered the award-winning wayfinding solution for the towers.

A key aspiration for the signage design was to reinforce the architectural language of the towers and broader precinct at a human scale within the signage touch points. The project consisted of over 40 bespoke sign types and more than 9,000 individual signs; with accountability for the entire site, it was paramount that we achieved consistency across all communication points.

The scope of work was extended to include the signage and graphics for additional buildings, car park entries, retail areas and the on-site casual dining offering 'The Canteen'. This project went beyond wayfinding to deliver a sophisticated and cohesive corporate environment.